Where we began,

Dear Serifs started out as a fever dream back in 2022.

For our OG people out there, you probably remember us as Amour Press, a tiny stationery shop run inside a one-bedroom apartment, selling binder refills to make ends meet.

Back then, everything was handmade, packed on a messy table, and figured out one day at a time. There were sleepless nights spent cutting paper stacks, endless printing errors, and a single hole puncher that practically gave me permanent arm cramps. Our printers came and went, our house is so lively, and there was always another pile of refills waiting to be sorted somewhere in the room.

But somehow, in the middle of all that chaos, there was so much happiness.

There was something really special about seeing people connect with the things we made with our own hands. A simple refill order, a sticker pack, a handwritten thank you note—they all meant more to us than anyone probably realized. Every order reminded us that something once imagined in a tiny apartment could end up on someone else’s desk, journal, study table, or little corner of life.

What started with binder refills slowly grew into so much more. Soon came stickers, memo pads, paper goods, packaging ideas scribbled in notebooks at 2AM, and endless conversations about what this little shop could become. Somewhere along the way, we realized we weren’t just building products anymore, we were building a world we wanted to live in.

That’s when Dear Serifs was born.

And today, as Dear Serifs, we continue creating stationery made with heart, pieces meant to inspire creativity, bring comfort, and make everyday moments feel a little more beautiful. Every collection still carries the same love and intention we started with back in that tiny apartment.

And even now, after all the growth, we remain grateful.

Thank you for supporting our small dream, for growing with us, and for being part of our story.